ATHLOS is a collective platform uniting professionals and organizations that develop and implement projects across the sports and entertainment industries.
We operate at the intersection of advisory, dealmaking, creativity, and execution — bridging the gap between strategic planning and real-world delivery.
By combining capabilities that are traditionally fragmented, ATHLOS delivers end-to-end solutions — from vision and planning to implementation and measurable impact.
Strategy & planning, governance, commercial and investment strategy, mega events bidding, infrastructure and venues.
Media and broadcasting rights, partnerships, premium hospitality, hosting rights and tours, talent and property acquisitions.
IP creation and development, end-to-end content production, integrated digital and social campaigns, fan engagement and monetization.
Project delivery, partnerships activation, event management, asset management and performance reporting, embedded operations.
We don’t hand over and disappear. ATHLOS operates as an extension of our clients’ teams — taking ownership, staying accountable, and remaining engaged until projects are delivered and value is visible. Our model ensures speed, clarity, and execution with full responsibility.
IP creation and development
Talent procurement and marketing advisory
Reality show — Talent procurement and format execution
Format development and event execution
MENA marketing & business development advisory
Creative & media strategy development
Smart venue strategy
Transformational masterplan
Media & content strategy development
Sale to the Friedkin Group
MENA Media Rights Sale 2022–2028
"Off Your Game" campaign
Totti vs Figo friendly match
Riyadh Fashion Week activation
Set up & launch of dedicated TV channel
Masterplan implementation & management
Full production and talent management
Combining global reach with on-the-ground expertise in the world’s key sports and entertainment hubs.
Combining global reach with on-the-ground expertise
in the world’s key sports and entertainment hubs.
Join a global collective focused on turning strategy into execution across sports and entertainment.
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